“I’m Shaunae and for as long as I can remember I’ve had a passion for photography. I’ve always had a camera in my hand and I love capturing memories. Because who doesn’t love love?”

Ok, real talk… how many times have you seen this on a photographer’s about page?! Probably a million times. You might even have it on your about page right now! It’s the most generic thing any creative can say about themselves. Of course you have a passion for this, why else would you would be doing it?

Don’t panic though, we ALL start with that bio! I know I did. We know we need to say something unique, but why is it that writing about yourself is such a daunting task? How can we pull out and put on paper what makes us interesting? We know we need a creative About Me page but why can’t we think of anything to say?

Creating a well-thought-out and interesting About page is SO important for your website. It helps you stand out from potential competition and allows your clients to really get to know the real you. In today’s post, I’ll give you tips on how you can stand out from the crowd and pull in your ideal clients.

Lead with your heart, not the facts
My bio begins with “Before anything else, I’m a dreamer.” Not only does this entice my readers, it shows my heart. I talk about how my dreams led me to graduate early, move across country, attend college at only 17, and then start my own business. Yes, the facts are in there but I’m sharing WHY I did those things.

Incorporate your values
People want to hire people who share their values. It’s okay to put what you believe in or stand for in your bio. “I believe in taking risks and shooting for the stars” is how I share one of my biggest values. I want my future clients to know that I think life is short and we need to fill our time here by doing what we love and following our dreams.

Who are you for?
State who your business and who your website is for. Tap into who your ideal client is and write for them. Are you looking for the fun-loving, laid back couple? Are you searching for the driven small biz entrepreneur? Make sure it’s clear who you want to work with.

Let them get to know YOU
Get personal! Share some facts about you! Maybe you’re a crazy cat lady like me. Maybe you love traveling the world. Heck, maybe you have a passion for stamp-collecting. Whatever makes you unique, share it! People are looking for ways to relate to one another. Common interests help drive decisions.

Still need help? Ask for it!
If you are still feeling stuck, reach out to a few close friends. Ask them what they think of when they think of you. What unique traits do they recognize in you? Use this information to construct a bio from their perspective.